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Save Energy Campaign

Campaign is in a documentary style, for students and with students. At the beginning we ask random students, what would they do with an extra money. There are a few answers from students. They are all filmed in the university building or outside of it. Then we see the screen with the question: “What would you do with extra 325 pounds?” After that we see the text: “For more information, visit: www.energysavingtrust.org.uk”.

The aim of campaign:

The aim of our campaign is to encourage students go to the website. Here they can find out how to save a lot of money. We want them to remember about turning off the light and other electronic devices when they do not use it. Not only can they save money, but also they can help with reducing the amount of CO2 emission. We believe that our campaign is a convincing way to make them interested in this subject. Young people are always happy to find out how to save more money.

Key message:

Go online and find out more! By saving electricity you can save a lot of money (up to £325 a year on your household energy bills)

(source: http://www.energysavingtrust.org.uk/Take-action/Start-saving-money/Changing-your-habits-room-by-room)

Target audience:

Our campaign is directed to students in London and bigger cities with universities in United Kingdom. It is especially for international students. The majority of them rent their rooms, they work and they are responsible for paying their bills. They are interested in every way they can actually save money. The age range of our target audience is 19-22. Campaign is for men and women.

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Distribution:

We want to distribute our campaign online.

Websites visited by students: Universities’ websites, e-mail, fanpages, Twitter accounts;  Social Media: University/Faculty/Group/Personal Twitter, Facebook, Google+, YouTube

(“Student is the number one occupation of Google+ users”) (wallblog.co.uk)

“91% of social marketers saw improved website traffic due to social media campaigns”. (Social Media Today)

We want to use also screens at the university, e.g. during events at the university like Fresher’s Week.

Research:

Campaign film for Energy Saving Trust:

The Energy Saving Trust Foundation has one clear goal – to help people save energy, every day. To achieve this aim it’s vital that we offer an impartial perspective based on empirical evidence: one that’s respected by individuals, government and commercial organisations alike.

Our status as an independent, charitable foundation allows us to protect consumer interests while raising standards in sustainability and energy efficiency. The energy we use every day, at home and when travelling, mostly comes from burning fossil fuels such as coal, oil and gas. This produces carbon dioxide, one of the most significant greenhouse gases that cause climate change.

Why does it matter?

1.      CO2

“In 2010 the UK produced 496 million tonnes of carbon dioxide. Some of this is produced by business and industry – but around 30% comes directly from household energy use.

By making UK households more energy efficient and by reducing our transport energy consumption we can make big reductions in the UK’s carbon dioxide emissions.”

(source: http://www.energysavingtrust.org.uk/Take-action/Reduce-your-carbon-footprint)

“By using 4 energy saving light bulbs in your home, you will use 80% less electricity and will save a tonne of CO2 and £216 within 6 years.

“By turning off items left on stand by such as your TV, VCR, DVD, Laptop and sound system, you will save a tonne of CO2 in just three years.”

(Source: http://www.warwickshire.gov.uk/Web/corporate/pages.nsf/Links/1DD31BE8746844B580257761004C3CE4)

 2.      Money

“A family could save between £50 and £90 a year just by remembering to turn things off, if they don’t already do this.”

By saving electricity you can save a lot of money (up to £325 a year on your household energy bills).

(Source: Energy Saving Trust)

Previous campaigns:

  •          Green Deal scheme (2013)

Householders are to be offered long-term loans to help make their homes more energy efficient and cut bills under a new government scheme.

The move to insulate the UK’s aged housing stock is designed to save carbon emissions, keep people warm, and make energy affordable.

http://www.the-green-deal-uk.net/

 

  •     Big Energy Saving Week, Monday 22 – Saturday 27 October 2012

Collaboration between Citizens Advice, Energy Saving Trust, Government, energy suppliers.

You could get helpful information from the week on how to check you’re getting the best deal for your energy and any help you’re entitled to, switch to another tariff or supplier if you can get a better price elsewhere, and advice on how to insulate your home and use less energy.

Campaign: only info in newspaper, internet; event’s (e.g. at Stratford’s Westfield)

  • Energy.uk.org.uk (the trade association for the energy industry)

Carbon Monoxide campaign: „Carbon Monoxide – Be Alarmed! is our national campaign to cut the number of deaths and injuries caused by carbon monoxide poisoning.”

http://www.energy-uk.org.uk/campaigns.html

  • Save Money, save energy (2008) (provides a service that will reduce your energy consumption)

http://www.savemoneysaveenergy.co.uk/

http://carboncalculator.direct.gov.uk/index.html

  • Greenpeace: save electricity (2008)
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